https://www.o-smith.com/home daily 1.0 2026-03-04 https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/1768932425790-95GP3U36ICXRZRJURM0S/unsplash-image-PFaW35CFUpU.jpg https://www.o-smith.com/about daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/13bb649c-8bc4-4dcf-858a-a73fc55d694d/IMG_9972.JPG https://www.o-smith.com/portfolio daily 0.75 2026-03-04 https://www.o-smith.com/portfolio/hlpt monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/1770003661609-S4IC1D68CLV6Z367GYI8/SSCS%2BAD%2BRefresh%2BJan%2B2026%2B%252811%2529.png Portfolio - HL Pro Tools https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/cae1d4c3-34cc-4358-9b24-6c0d63b864be/5.png Portfolio - HL Pro Tools https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/ec639f5f-cfe6-411f-89f1-c73fffd9d9d4/The+SaaS+Cheat+Sheet+Static+Ads.png Portfolio - HL Pro Tools https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/06d7fd76-5243-4cc7-8a73-91a6013f2d8e/Black+Friday+Core+Ads.png Portfolio - 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Margin Makers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/a4f3abd4-c931-45ce-8b94-1209e036356b/Screenshot+2025-05-02+at+10.31.08%E2%80%AFAM.png Portfolio - Margin Makers I added a poll to every newsletter to ensure readers loved our content… proving readers weren’t just opening, but engaging. https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/2085cdf5-a4c5-47be-8882-dd1118e893a3/Screenshot+2026-02-01+at+10.44.35%E2%80%AFPM.png Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/1769979554001-KU7VWR5X7CC5QFC3XQLO/Screenshot%2B2025-05-02%2Bat%2B11.51.58%25E2%2580%25AFAM.png Portfolio - Margin Makers I write emails people actually want to open, hence the 44% average open rate. https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/d0af4cbd-8d36-4d2b-ab75-535b3826b019/Screenshot+2026-02-01+at+10.50.10%E2%80%AFPM.png Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/3b860cad-5528-4143-8c51-6ed0c2f5656b/Untitled+Design+1724x1106.png Portfolio - Margin Makers Superfans = Readers who open 90%+ of newsletters. I grew this segment to a consistent 3,600+ subscribers that don’t miss a single email. https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/1503c63e-7d0d-4d82-bc4f-23992fdd1bcf/Screenshot+2026-02-01+at+10.51.36%E2%80%AFPM.png Portfolio - Margin Makers https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/f734087c-8184-4069-b8a3-d37a2fd0564e/Screenshot+2026-02-01+at+12.45.55%E2%80%AFPM.png Portfolio - Margin Makers Here’s how it came to life.  (Feel free to click around and explore other editions!) https://images.squarespace-cdn.com/content/v1/696fac3f30378f100372f2bb/1770015987145-CVTGZMIBTWBLBI03G8JX/Screenshot%2B2026-02-01%2Bat%2B11.00.28%25E2%2580%25AFPM.png Portfolio - Margin Makers