Margin Makers

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Margin Makers *

Weekly wisdom for entrepreneurs trading the grindset for mindfulness.

I developed this newsletter from the ground up — voice, strategy, storytelling, every subject line. Readers reply thanking the CEO. They should be thanking me. 🤭

I grew the list to 26,000+ engaged subscribers, making it one of the company’s most trusted and consistent brand channels.

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  • "This is probably the best email blog that I have ever received."

    —Dan

  • "Your emails have entirely nailed your tone of voice and intonation. I don't think I've ever not finished reading a MM in full—today's might need to be clipped into my content strategy board moving forward!"

    —Kiri

  • “This is content with substance.”

    -Teish

  • "This was one of the most insightful and helpful emails to hit my inbox in a long time!! Thank you for sharing your insights!"

    —Jim

  • “I never give feedback for an email but because of how good this was I was so delighted to see the feedback box at the bottom. This was very very eye opening and helpful. Thanks!”

    -Gio

  • "Lots of actionable value that I can share with my clients"

    —Rose

26K subscribers 〰️ 44% open rate 〰️ 89% EPIC ratings

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26K subscribers 〰️ 44% open rate 〰️ 89% EPIC ratings 〰️

I added a poll to every newsletter to ensure readers loved our content… proving readers weren’t just opening, but engaging.

I added a poll to every newsletter to ensure readers loved our content… proving readers weren’t just opening, but engaging.

I write emails people actually want to open, hence the 44% average open rate.

I write emails people actually want to open, hence the 44% average open rate.

Superfans = Readers who open 90%+ of newsletters. I grew this segment to a consistent 3,600+ subscribers that don’t miss a single email.

Superfans = Readers who open 90%+ of newsletters. I grew this segment to a consistent 3,600+ subscribers that don’t miss a single email.

Here’s how it came to life.  (Feel free to click around and explore other editions!)

Here’s how it came to life.  (Feel free to click around and explore other editions!)

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